Is Disney’s enchantment waning?

The accountant Kit Parfitt is well aware of the inconsistent quality of several of Disney’s most recent Marvel Studios films.

He criticizes the Moon Knight and She-Hulk miniseries as being subpar. Even worse is the movie Thor: Love and Thunder. “Unwatchable again.”

However, the 27-year-old, a self-described “huge” Disney fan who resides close to Brighton, claims that these setbacks won’t prevent him from going to the movies this month to see the newest installment of the series, Ant-Man and the Wasp.

I’ll watch anything when it comes to Marvel and Star Wars, he claims.

That kind of dedication is what Disney is counting on as it seeks to carve out a viable route in a market of declining movie ticket sales, cancelled pay TV, and financially unsound online streaming.

Boss Bob Iger, who took over in November following the surprise resignation of CEO Bob Chapek, warned investors this month that the business would be doubling focus on its well-established profit-makers like Marvel and Frozen while cutting expenditure on riskier “general entertainment” material.

This year will see the release of a third Guardians of the Galaxy film, another Indiana Jones film, and a new Little Mermaid.

Following that will be Toy Story 5, Frozen III, and a second Zootopia, dubbed Zootropolis in the UK.

The actions represent a bet that Mr. Iger’s strategy, which he managed from 2005 to 2020 during his first term as CEO and helped the company more than double in value by acquiring Marvel, Pixar, and Lucasfilm, will continue to produce positive results.

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